As such, the platform is ideal if your target audience consists of young adults and Millennials. People within these age groups make up over 60% of Instagram’s user base. The platform sees the highest usage among people aged between 18 and 34. Instagram is most popular among younger audiences Let’s look at these Instagram demographic statistics to get a better idea: 7. Looking at social media demographics helps you gauge which platforms your target audience is using. Instagram audience and demographics statistics American adults spend about 30.1 minutes a day using the platform. At the same time, people are still spending a significant amount of time on Instagram. Over the past couple of years, video-based platforms like YouTube and TikTok have become a huge hit among social media users. U.S adults spend 30 minutes per day on the platform With the right strategies to get more Instagram followers, these users could turn into loyal fans of your brand. It means there are billions of people you could potentially reach. While not at the Facebook level, this is still huge for brands. Latest reports show that Instagram has 2 billion monthly active users. There are 2 billion monthly active users on Instagram How popular is Instagram in terms of usage? Let’s take a look at these Instagram usage statistics to find out: 5. Reviewing your brand’s customer service strategy on the platform could help you get ahead of the race and enhance the user experience. This makes it the second most popular platform for customer service after Facebook. consumers use Instagram for customer service. The 2022 Sprout Social Index reports that 35% of U.S. It’s the second most preferred platform for customer serviceĪs more and more people turn to social media for customer support, Instagram is a popular channel choice. This makes it the top activity on the platform, indicating the desire for users to be creative and express themselves. Posting/sharing photos and videos is the top activityĪccording to DataReportal, 69.7% of users use Instagram to post or share photos and videos. But it’s still ahead of Facebook, Twitter and TikTok. This makes it one of the lesser trusted social media platforms. When it comes to Instagram, only 25% of American users feel that the platform protects their data and privacy. Only 25% of American users feel that Instagram protects their data and privacyĪ study by Insider Intelligence found that trust in social media platforms dropped significantly in 2022. That means having a solid cross-platform marketing strategy is crucial for your brand to succeed. A large number of users use it alongside other social media platforms such as Facebook (82.9%), YouTube (75.5%) and TikTok (52.2%). Almost every Instagram user uses it alongside other platformsĪccording to data from We Are Social, only 0.1% of Instagram users are unique to the platform. These Instagram user statistics can give you a better look: 1.

Understanding how people perceive and use the platform will help you devise best practices for Instagram to connect with them. This is a slight increase from 2021 when the platform’s ad revenue amounted to $42.1 billion. According to Insider Intelligence, Instagram generated $43.2 billion in ad revenue in 2022.Although this puts it behind other platforms like Facebook and Twitter, it’s still one of the most popular social media sites.

It’s now the fifth most visited website worldwide.And if you make use of the latest Instagram trends, you have the potential to exponentially grow your reach. This makes it the fourth most used social media platform. Instagram currently boasts 2 billion monthly active users.Instagram advertising and marketing statistics.Instagram audience and demographics statistics.Instagram stats to pay attention to moving into 2023.

So let’s find out some of the vital Instagram statistics that will shape your strategy in 2023.

With 49% of consumers and 59% of marketers planning to use it in the next 12 months, you can’t afford to not pay attention to the platform’s key statistics. This will then give you the insights you need to anticipate changes and fine-tune your strategy.Īccording to the Sprout Social Index, Instagram is among the “big three” social media platforms. You need to keep a close eye on Instagram stats to stay on top of trends shaping the platform’s marketing landscape. But looking at your brand’s performance alone isn’t enough to get ahead of the competition. Your Instagram analytics provides account-specific performance insights, which then inform your strategy.

Instagrams using the grid